Pūrākau Waitohu

I te tau 2008, i kite a Roland, he miihini ahumahi mātau, i tētahi aituā mahi kino i a ia e mahi ana mā tētahi kamupene ahumahi taumaha. Nā te aituā i tino pā ki a ia, ā, i mōhio ia ki ngā hua kino o te koretake o ngā mahi haumaru me te tiaki i te mahi, ā, i tino whakapau kaha a Roland ki te whakapai ake i ngā āhuatanga haumaru mahi me te whakarato i te tiakitanga pai ake mō ia kaimahi.

I taua tau anō, ka whakarērea e Roland tana mahi pumau ki te mahi i te ao o ngā karapu haumaru. Ahakoa ngā mea kāore i te mōhiotia me ngā wero kei mua, i whakatūria e Roland a SONICE me te papamuri ngaio pakari me te whai tonu i te hiranga, he waitohu e whakaatu ana i tana tirohanga whaiaro ki te whakapai ake i ngā paerewa haumaru i te wāhi mahi mā roto i ngā hua kounga teitei, engari e kawe ana hoki i te hiahia o te tini o ngā kaimahi mō tētahi taiao mahi haumaru ake. Ehara i te mea ko tana tirohanga whaiaro anake ki te whakapai ake i ngā paerewa haumaru i te wāhi mahi mā roto i ngā hua kounga teitei te waitohu, engari e kawe ana hoki i te hiahia o te tini o ngā kaimahi mō tētahi taiao mahi haumaru ake.

I te tīmatanga o te kamupene, i pāngia a SONICE e ngā wero nui: te whakataetae mākete nui, ngā aukati hangarau maha, me te iti o te moni whiwhi. Heoi, kāore a Roland me tana tīma i hoki whakamuri. Me te manawanui korekore, i whakahou tonu rātou i te hoahoa hua me te whakapai ake i ngā tukanga whakaputa, me te whakarite kia piri pono ia takirua karapu ki ngā paerewa haumaru o te ao, ā, kia eke ki tua atu hoki. Nā tōna pakari pai, tōna hoahoa auaha me te ngāwari ki te whakamahi, me te mahi tiaki pono, kua tere te wehewehe o ngā hua SONICE, kua whiwhi i te rongonui whānui me te turanga kiritaki pono i te mākete o te ao.

I SONICE, he kawenga nui kei roto i ia ota. E mārama ana a Roland me tana tīma ehara ā rātou karapu i te taonga hokohoko noa iho, engari ko te rārangi whakamutunga hei ārai i te haumaru o ngā kaimahi. Nō reira, mai i te auahatanga R&D ki te whakahaere whakaputa me te ratonga kiritaki, e piri tonu ana rātou ki te mātāpono o te "whai kia hiranga," me te whai kia tino tika i roto i ngā taipitopito katoa. Nā tēnei whai tonu i te kounga, ehara i te mea kua hanga noa i te ingoa o te waitohu, engari kua waiho hoki a SONICE hei paearu i roto i te umanga.

I te tirohanga whakamua, e whakapau kaha ana a SONICE ki te noho hei kaiwhakarato matua o te ao mō ngā karapu mahi tiaki. Ka haere tonu a Roland me tana tīma ki te tūhura i ngā hangarau hou, me te whakauru i ngā rauemi hou me ngā hoahoa atamai ki roto i ā rātou hua hei whakarato i ngā otinga tiaki whānui me te atamai ki ngā kaiwhakamahi o te ao. I raro i te kaiārahi matakite a Roland, kei te anga whakamua a SONICE ki tētahi taumata whānui ake, e whakatapua ana ki te hanga i tētahi taiao mahi haumaru kore-aituā, ā, e āhei ai ngā kaimahi katoa ki te mahi me te rangimarie o te hinengaro me te neke whakamua me te maia.